$300 OFF WEBSITE STARTER PACK WITH PURCHASE OF AN AD PACKAGE

FREQUENTLY ASKED QUESTIONS

1. What makes MyBrand Total Solutions different from competitors?

MyBrand Total Solutions (MBTS) has a distinct advantage in data onboarding, allowing for a more granular approach to targeting. This ensures faster results with fewer impressions compared to competitors.

2. How precise is MBTS targeting?

MBTS provides comprehensive consumer data on approximately 250 million U.S. addressable consumers, enabling precise audience segmentation.

3. What kind of reporting does MBTS offer?

We provide the most granular reporting in the industry by measuring the performance of the data itself rather than just segmenting data, giving our clients a clear advantage in optimizing campaigns.

4. What level of service can I expect from MBTS?

We take pride in leading the industry in client satisfaction. Our dedicated account managers are invested in driving your campaign to achieve its goals.

TARGETING CAPABILITIES

5. What types of audiences can MBTS create?

We build highly customized addressable audiences using 3,000+ variables, including:

Residential or Commercial

Demographic & Financial

Interests & Purchases

Automotive & Political

Occupational & Business Data

6. Can MBTS target using first-party and third-party data?

Yes! We work with:

First-party CRM data

Third-party lists

7. What search and contextual targeting options are available?

MBTS leverages keyword-based targeting, including:

Branded & Competitor Keywords

Intent & Interest-based Keywords

Product & Category Contextual Targeting

IAB Content Categories

Geo-Fencing & Location-Based Targeting

8. What is mobile geo-fencing and how does it work?

MBTS uses GPS data from 600,000+ apps and major ad exchanges to enable:

Instant targeting when a user enters a location

Retargeting after a user visits a location

Custom geo-fencing up to 12 miles

Targeting at the household level (plat line precision)

9. Can MBTS geo-target specific locations and events?

Absolutely! We can target:

Competitor & Owned Business Locations

Proximity-based Targeting

Conferences, Entertainment Venues, and Sporting Events

Audience-rich Events

Retargeting & Campaign Optimization

10. Does MBTS offer retargeting?

Yes, we provide multiple retargeting options:

Site Retargeting (landing pages, product pages, cart abandonment, loyalty offers)

Campaign Audience Retargeting

11. Can MBTS optimize bids at the keyword level?

Yes! Our Keyword Bid Factoring system allows for:

Keyword-level bidding & recency targeting

Optimization for online CPA & CPL

Offline optimization for cost per visit

Additional Services & Integrations

12. What additional campaign tools does MBTS offer?

We support:

PMP/Directory/Allowlist (2,000+ always-on deals)

Facebook & Instagram Managed Services

UI Integration for Google, YouTube, SEM, and Social Display

13. How does MBTS utilize GPS data?

Our GPS data is never pre-stored in grids or pre-sorted into segments, ensuring:

Real-time, precise targeting

Custom-drawn, automated geo-fences

Measurement of individual zone performance